5 Types of Highly Engaging Blog Posts for Lawyers
July 16, 2015
Many attorneys today are starting their own blogs on their websites. Why? Blogging can be a great way for you to increase traffic to your website and become a thought leader in your practice area. Despite the benefits, blogging can seem intimidating especially when attorneys already have so much on their plate. But writing blog posts doesn’t have to be all that difficult.
Lucky for you, here is an easy to use list we created, outlining the most commonly used blog posts to help you get started. Each type of post will let readers quickly determine the main point and easily identify key takeaways. Also, each post can be relatively short (around 300-500 words). So, if you are able to devote only an hour each week to working on your blog– you can be a blogger too!
There are tons of different types of posts you can pick from, but here are a few of the most popular:
Listicles are a great way for your audience to consume information or advice quickly. They are effective because the reader can quickly read through the information, identify the takeaways, and put it into practice. Listicle posts often scare off many content marketers and bloggers because they are overdone. Despite that, these posts receive high engagement rates on social media and are easily sharable.
Law Firm Examples: 5 Reasons why you should have an Estate Plan, 3 Things Legal Zoom can’t do for you that an attorney can
- How-to or Tutorial
Writing how-to or tutorial posts can be a great way for your blog to be discovered. How come? Everyone uses the Internet to find out new information or accomplish a new task. Chances are if your topic is relevant to your audience and the right language is used, your post will pop up in search results! These posts walk your reader through the necessary steps to take in order to complete a task or actionable item. How-to posts also help your law practice establish credibility within your industry.
Want to go the extra mile? Create a more detailed content piece that dives into each step further or video that goes along with your post. Be sure to include a disclaimer stating something similar to: “The information provided is educational in nature, a proper consultation with an attorney is recommended, please contact our office if you would like to schedule an appointment to speak with us.”
Law Firm Examples: How To: File for Uncontested Divorce with Attorney Guidance, or How To: Designate a Healthcare Surrogate
- Checklist or To-do
Somewhat similar to how-to posts, checklists walk readers through the steps they should complete in order accomplish a task. These checklists are more detailed than how-to posts, and focus on how to do something more efficiently and ensure nothing is forgotten.
Law Firm Examples: Custody Rights Evaluation Checklist for Family Law clients, Preparing for your first meeting with a Bankruptcy Attorney, Visa Application Checklist for Immigration clients
TIP: Create an accompanying piece of content that allows the reader to print off the list.
People love sharing infographic posts, and they are a great way to increase engagement on social media. Infographics could include facts, statistics, and mini-checklists— basically anything you can think of! When putting these posts together write an introduction and conclusion to provide some context for your reader.
Law Firm Examples: Timeline of a Workers Compensation Case, Impact a DUI can have on your Life
- Guest Post
This is our favorite type of post. How come? Guest posts require is very little work for you to do! Guest blog posts help boost the credibility of your blog. Find an industry expert to write on a topic that would be interesting to your audience and give them perimeters for how you want the post to look.
Law Firm Examples: Basic Estate Planning Tips for New Parents (on a parenting blog) or Small Business Legal Checklist for a Business or Entrepreneur’s blog
Tip: Build relationships by offering to write a blog post in return!
That’s not all!
There are many more types of blog posts. Case studies, video posts, interviews, research, reviews—the sky is the limit! Remember: the hardest part of writing a blog post is deciding what you want to write about. Most importantly, make sure you write your posts so people want to share it.
With clear, organized, and meaningful posts your readers will keep coming back for more! Sharable content is the best way to increase engagement!