4 SEO Tips for Small Law Firms

//4 SEO Tips for Small Law Firms

As a small law firm, your web presence is an important consideration to drive new clients. People learn about your law firm through word of mouth, social media, advertising and of course SEO. What is SEO? And why should you care about it if you’re in a small law firm? SEO is an acronym for Search Engine Optimization. Search results are based on web pages that have quality content related to the keyword or keyword phrase someone is searching for.

Whether you’re just starting your own small law firm or you’ve established your firm for several years, you should ensure your website is getting noticed for the right search result. SEO should be an important part of your strategy. 78% of small law firms find it challenging when acquiring new clients. Most of your potential clients will do their research and find you online, so you want to be sure your website presence delivers exactly what the client is searching for.

With the internet, you often find yourself going to a search engine such as, Google, Yahoo, Bing or other search tools. As a small law firm, your potential new client will do the same thing when they perform a search to help them with their question seeking for the best answer or solution.

Everyone researches multiple keywords and phrases everyday. 3.5 Million keyword searches are made daily on Google. This is a great opportunity for writing quality content for your readers who maybe searching for your services.

Need a website? We offer Smokeball Clients a free legal website included with their subscription to Smokeball. This includes SEO help from our in-house experts.

Here are 4 SEO Tips for Small Law Firms:

  1. Do Your Research

  • Search that keyword and see what pops up and try to dissect why that webpage showed up for that specific keyword, these are your competitors!
  • Use the related keywords from the results of your actual keyword search to help write your content. This is called semantic searching, Google provides related keywords to help other similar searchers find the best result.

Tools for Keyword Research:



Answer the Public

LSI Graph

  1. Create Quality Content Per Landing Page

    • When you create a page on your website, you want to ensure you’re delivering the best content related to the purpose of the landing page. You want to make sure you reader is reading the content on the page.
    • Review your website by analyzing the bounce rate of your page, average time spent on the page and where they are coming from to see if your content is resonating with the reader.
  1. Include More Than Just Your Words

    • It has been found that including images or videos helps break up the content on your pages. It allows the readers to engage a little further into your web page.
    • Most important, what is the goal of your landing page? What’s the call to action?
  2. Sharing is Caring!

    • Share your content on your own channels
    • Allow the visitor a way to share the content on the page

Understanding what SEO may be daunting but if you slowly work alongside with it, you can easily empower your small law firm online. SEO isn’t just the name of your firm, it’s the value that your small law firm’s website can deliver to a researcher.

By |February 10th, 2017|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.