Daily Business Development Habits All Lawyers Should Implement

//Daily Business Development Habits All Lawyers Should Implement

Let’s face it. Business development takes time. But the good news is that it doesn’t have to be as overwhelming as you might assume. Implementing a strong business development strategy will not only help you connect with the right people to meet potential clients, it will also help your firm prevent slower periods that are inevitable as you scale. Here are a few daily business development habits all lawyers should implement to ensure the development of a healthy pipeline.

Manage Your Schedule

Managing your schedule is step one when crafting a successful business development strategy. While you might be scratching your head thinking there’s simply no time to work on daily business development tasks, it may be time to start tracking your time. Did you really spend two hours drawing up a document for your client, or were you actually watching cat videos on YouTube? Or more realistically, were you spending your time on administrative busywork someone else could do? By figuring out exactly what your firm spends time on each day, you can make informed decisions on what daily practices you can stand to cut back on to make room for business development.

Smokeball Activity Intelligence is a first-of-its-kind activity tracking and business intelligence reporting tool that allows your small law firm to understand how each employee spends their time on each matter and task, down to the nitty gritty details. By gaining insight into how you’re spending your time and where you could carve out extra hours, you’ll be better prepared to add daily business development habits into your routine.

Understand the Importance (And Unimportance) of Meetings

According to Fast Company, up to 30 percent of office time is spent in internal meetings. As most lawyers know all too well, many meetings waste time that your small law firm simply doesn’t have. Develop a strategy at your firm to decide which meetings are necessary, which ones can be combined and which ones can be cut entirely.

On the flip side, the power of frequent breaks and quiet work time should not be underestimated. Simply by going outside and stepping away from the daily hustle and bustle of law firm life can give you a burst of energy you need to power through your day. Coffee meetings can also serve as a useful business development tool that your firm can use to catapult its success. Rather than taking every coffee break alone, try setting up informal meetings with contacts in your field who may have leads on potential clients. You never know when a simple coffee break might turn into your next big opportunity.

Business development is key to the long term success of your small law firm. To learn more about Smokeball Activity Intelligence and help save your firm time, click here.

By | March 22nd, 2016|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.

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