What Every Lawyer Should Know About LinkedIn

//What Every Lawyer Should Know About LinkedIn

With more than 260 million users on Linkedin, this social network designed for working professionals is an excellent resource for lawyers and small law firms. As more and more users connect and network via LinkedIn, it continues to be a great place to build relationships, and a great platform to demonstrate thought leadership within the law industry. So, how do you make the most of this professional social network? Read on to learn the the best practices for lawyers on LinkedIn!

Engage in discussions in relevant groups

LinkedIn is home to many industry groups that have healthy and active discussions. Lawyers: consider joining your local Bar Association’s group (and others like it) and be sure to participate. Users who engage in group discussions regularly get about four times the profile views as those who do not, and can begin building relationships with other group participants.

Publish your own thought leadership and share with your network

You can promote thought leadership for yourself and your small law firm by posting content written by you on Linkedin and sharing it with your network. Similar to posting in groups, sharing your thoughts and advice about industry-related topics can help build your network’s perception of you as an industry expert.

Consider paid advertisement for your firm’s company page to collect new leads.

If you’re in the beginning stages of building your network, consider using paid LinkedIn advertising to round out your company pages and groups. You can also use paid advertising to promote content pieces that you’d like to get in front of a wider audience.


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By |November 6th, 2014|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.