Law firm marketing is a tough topic. You need to grow your client base and referrals while complying with the ethical obligation of the profession.
Mark Homer, CEO of law firm marketing agency Get Noticed Get Found, works to help attorneys tackle this very topic. In “How to Market Your Law Firm Ethically and Effectively,” Mark partnered with Smokeball to walk through the steps of successful online marketing, as well as the ways to identify the next best steps for marketing your firm.
Online law firm marketing starts with dominating local online searches, creating a Google profile for your business and soliciting positive online reviews from your clients. While you are allowed to pay for your Google profile, paying for client reviews is prohibited.
Law firm branding is another key aspect of marketing — you need to consistently and clearly communicate your firm’s value to prospective clients.
And no marketing process is complete without goals — and the metrics to back them up. These goals will help drive your online marketing tactics, including messaging and channels.
Learn more about ethically marketing your law firm. Watch the free webinar on-demand today.