Quick, Easy and Unconventional Ways to Stay in Touch with Clients

//Quick, Easy and Unconventional Ways to Stay in Touch with Clients

Every healthy relationship is based on communication, communication, communication! Client relationships should be no different. Here are three quick, easy and unconventional ways to stay in touch with clients and show them you care.

Send Unconventional Greeting Cards

The Hallmark store may have rows and rows of cards for every occasion, but you have something they don’t: insight into the lives of your clients. Instead of sending your clients cards for birthdays and traditional holidays (though those are great too!), try sending something a little more personal and relevant to your relationship. If you’re a real estate attorney, send a card for a client’s first anniversary of the closing on their first home. If you’re a divorce attorney, why not send a card congratulating a newly divorced client on a year of independence? Unconventional cards can help bring a smile to your clients’ faces long after their case is dropped. Who knows? A short personal note be just the push past clients need to rehire your firm or let their friends and family know about your great work and personal service.

Deliver News They Can Use

Keeping your clients informed and up-to-date on matters pertinent to their cases is one of your key responsibilities as a lawyer. Be sure you’re keeping an eye on the news and alerting your clients to new developments and current events they should be aware of. But don’t just forward links. Include a few quick bullets that will help your clients interpret the information you’re sending and understand how it’s relevant to them.

Reach Out Via Social Media

Chances are, the majority of your clients have an active social media presence. According to ABA, law firms are starting to use social media to communicate with clients (and potential clients) more than ever before. There’s no time like the present to start interacting with your contacts on social media and building active profiles through which prospective clients can discover and get to know you.

Strong communication skills makes all the difference in the legal industry, and could be the one factor that sets your firm apart from the competition. For more information on easy ways to stay touch with your clients, check out our blog post: Three Ways to Build Client Loyalty at Your Small Law Firm.

By |February 4th, 2016|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.