Smokeball is featured on the most recent podcast on featuring Gyi Tsakalakis and Kelly Street. You should listen to this podcast to learn how you can do two things to improve your law firm marketing using a data-driven system.

I had the pleasure of speaking with Sam Glover, the founder of the, talking about about why small law firms should be tracking their performance using KPIs. We also just released an eBook “The Ultimate Guide to Small Law Firm KPIs” that you can get a copy of by clicking here. KPIs, which means Key Performance Indicators, is how you measure how effectively you are performing on your law firm goals and objectives.

When you are spending your valuable time trying to represent clients and run a successful business, you need data to make objective, data-driven decisions. You can’t rely on your gut or intuition. Data gathered and analyzed as KPIs will offer you insight into your firm’s health and guide you to make business decisions to be more productive, organized and profitable. It may seem like overkill to track metrics, use graphs, charts and other business intelligence tools to view the health of your small law firm, but it’s critical to the success of your firm to know how and why your firm is performing the way it does.

At Smokeball, we understand that you need KPIs and business intelligence to grow your firm to greater profitability. That’s why we are the first and only legal practice management software to automatically track your time and activities, analyze the data, and provide KPIs or “Firm Insights” for you. By simply using Smokeball, you can view the health of the firm and make intelligent data-driven decisions. See why the most profitable small law firms use Smokeball.  Click here to learn more.

If you’d like to listen to the full podcast, it’s below.