This morning, Smokeball premiered a new advertising campaign featuring one of the most famous former TV lawyers. Watch the new campaign and see behind-the-scenes footage and interviews at www.smokeball.com/calista. Read the full press release about the campaign, and check out the industry buzz. Smokeball’s President, Jane Oxley, delivered the reasoning behind the new ad:
About the Campaign
Straight from the desk of Smokeball’s President, Jane Oxley
TV stars and film sets aside, the reason that this campaign is so important to me and to Smokeball is one and the same with our purpose: helping small law firms run successful businesses so that they can better serve our communities. Small law firms, now more than ever, need technology to help run their practices. But after a long day of running a small business and working hard for clients, most small firm attorneys don’t even have time to evaluate legal technology solutions for their practice. The purpose of this campaign is to get directly in front of the small law firm attorneys in a fun way and show them what Smokeball can do to make their practice even better.
Our hope is that when small firm attorneys see this new ad, they’ll spend a few moments to learn about Smokeball’s big productivity features. We are so excited about the way that Smokeball can help small law firms, that we wanted to think outside the box when it came to encouraging small law firms to look at how productivity software can transform their practice. So please enjoy our new video, check out a software demo, and learn why Smokeball truly is so perfect for your practice, you’ll think you invented it!