This morning, Smokeball premiered a new advertising campaign featuring one of the most famous former TV lawyers.  Watch the new campaign and see behind-the-scenes footage and interviews at  Read the full press release about the campaign, and check out the industry buzz.  Smokeball’s President, Jane Oxley, delivered the reasoning behind the new ad:

About the Campaign

Straight from the desk of Smokeball’s President, Jane Oxley

Smokeball is so pleased to have had the opportunity to work with a wonderful actress willing to poke fun at celebrity endorsements on this campaign that is the first of its kind. We’ve found that her notoriety as one of the most famous television lawyers, along with her playful and fun attitude, make her a perfect spokesperson for delivering our message. Smokeball is uniquely situated in the market because we are focused on more than just case management – we are passionate about making you and your small firm more productive. Smokeball upgrades firm productivity in three powerful ways: automatic time and activity tracking, seamless integration with Microsoft Word and Outlook, and advanced matter management.

TV stars and film sets aside, the reason that this campaign is so important to me and to Smokeball is one and the same with our purpose: helping small law firms run successful businesses so that they can better serve our communities. Small law firms, now more than ever, need technology to help run their practices. But after a long day of running a small business and working hard for clients, most small firm attorneys don’t even have time to evaluate legal technology solutions for their practice. The purpose of this campaign is to get directly in front of the small law firm attorneys in a fun way and show them what Smokeball can do to make their practice even better.

Our hope is that when small firm attorneys see this new ad, they’ll spend a few moments to learn about Smokeball’s big productivity features. We are so excited about the way that Smokeball can help small law firms, that we wanted to think outside the box when it came to encouraging small law firms to look at how productivity software can transform their practice. So please enjoy our new video, check out a software demo, and learn why Smokeball truly is so perfect for your practice, you’ll think you invented it!

Learn more about Smokeball’s groundbreaking new campaign here!