Smokeball Premiers New Advertising Campaign

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This morning, Smokeball premiered a new advertising campaign featuring one of the most famous former TV lawyers.  Watch the new campaign and see behind-the-scenes footage and interviews at  Read the full press release about the campaign, and check out the industry buzz.  Smokeball’s President, Jane Oxley, delivered the reasoning behind the new ad:

About the Campaign

Straight from the desk of Smokeball’s President, Jane Oxley

Smokeball is so pleased to have had the opportunity to work with a wonderful actress willing to poke fun at celebrity endorsements on this campaign that is the first of its kind. We’ve found that her notoriety as one of the most famous television lawyers, along with her playful and fun attitude, make her a perfect spokesperson for delivering our message. Smokeball is uniquely situated in the market because we are focused on more than just case management – we are passionate about making you and your small firm more productive. Smokeball upgrades firm productivity in three powerful ways: automatic time and activity tracking, seamless integration with Microsoft Word and Outlook, and advanced matter management.

TV stars and film sets aside, the reason that this campaign is so important to me and to Smokeball is one and the same with our purpose: helping small law firms run successful businesses so that they can better serve our communities. Small law firms, now more than ever, need technology to help run their practices. But after a long day of running a small business and working hard for clients, most small firm attorneys don’t even have time to evaluate legal technology solutions for their practice. The purpose of this campaign is to get directly in front of the small law firm attorneys in a fun way and show them what Smokeball can do to make their practice even better.

Our hope is that when small firm attorneys see this new ad, they’ll spend a few moments to learn about Smokeball’s big productivity features. We are so excited about the way that Smokeball can help small law firms, that we wanted to think outside the box when it came to encouraging small law firms to look at how productivity software can transform their practice. So please enjoy our new video, check out a software demo, and learn why Smokeball truly is so perfect for your practice, you’ll think you invented it!

Learn more about Smokeball’s groundbreaking new campaign here!



By |February 27th, 2019|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.