The Smokeball Back to Business Conference: Speaker Profiles

//The Smokeball Back to Business Conference: Speaker Profiles

Here at Smokeball, we know running a small law firm is tough. Between all of the client-facing work your firm undertakes, it’s difficult to find time to build out your marketing efforts or to focus on mindfulness. That’s exactly why we’re hosting our Back to Business Conference on September 16th from 12-4 pm. As a champion of small law firms, we feel we should play a part in helping you get access to the tools and knowledge you need to run your practice like a well-oiled machine.

As of today, we’re less than two weeks away from our Back to Business Conference and we couldn’t be more excited! Hopefully your calendars are marked and you’re counting down the days, just like we are. We’ve got some extra information on our four amazing speakers that will surely make you want to join in on the fun.


Ari Kaplan


After graduating from The George Washington University School of law in 1997, Ari Kaplan spent nearly a decade working with big-name law firms in New York City. He then transitioned his focus to become a copywriter and industry analyst, speaking and writing about legal technology, professional services and law-related issues.

Since 2008, Ari has release two books, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development and Reinventing Professional Services: Building Your Business in the Digital Marketplace. He’s also written over 200 articles. His work has been featured in major publications like the Wall Street Journal’s Law Blog, the New York Post, the ABA Journal, Above the Law, the Chicago Tribune and many other national outlets. He’s received numerous awards, including multiple Apex Awards and was  named to the Fastcase 50 in 2011.

In addition to his legal industry work, Ari is the founder of the Ari Kaplan Advisors charitable book collection and the Wyoming One-Can-A-Week project. He also serves a Little League baseball coach in his spare time.

Want to connect with Ari Kaplan? You can find him on Linkedin, Twitter and his company website Ari Kaplan Advisors.


Ernie Svenson


Ernie the Attorney is a nationally recognized speaker, author and blogger whose goal is to help lawyers end their dependence on paper filing. Ernie got his start in the legal field after graduating from Loyola University New Orleans. He spent nearly 20 years working as a commercial litigator, handling antitrust, banking, copyright, franchise, internet, manufacturer, products liability, trademark, and class action matters.

While working at this law firm, Ernie realized that he and his fellow attorneys were dependent on help from paralegals and secretaries to better manage their ever-growing stack of paper files. Since then, he’s discovered how firms can ditch bulky files and become paperless.

Now, Ernie helps fellow lawyers in small firms eliminate chaos and transform their practice by teaching them everything he learned when he transitioned his office from paper-based to paperless.

Want to get in touch with Ernie? Find him on Twitter or connect with him on LinkedIn.

Learn more about these speakers by joining our Back to Business Conference on Wednesday, September 16th. Sign up here!

September 3rd, 2015|