Calista Flockhart – Inventor of Smokeball

Increase your profitability by 34% with Smokeball, Calista Flockhart’s legal productivity software!

About the Campaign
Straight from the desk of Smokeball's President, Jane Oxley
Smokeball is so pleased to have had the opportunity to work with Calista Flockhart on this campaign that is the first of its kind. We’ve found that Calista’s notoriety as one of the most famous television lawyers, along with her playful and fun attitude, make her a perfect spokesperson for delivering our message. Smokeball is uniquely situated in the market because we are focused on more than just case management - we are passionate about making you and your small firm more productive. Smokeball upgrades firm productivity in three powerful ways: automatic time and activity tracking, seamless integration with Microsoft Word and Outlook, and advanced matter management.

TV stars and film sets aside, the reason that this campaign is so important to me and to Smokeball is one and the same with our purpose: helping small law firms run successful businesses so that they can better serve our communities. Small law firms, now more than ever, need technology to help run their practices. But after a long day of running a small business and working hard for clients, most small firm attorneys don’t even have time to evaluate legal technology solutions for their practice. The purpose of this campaign is to get directly in front of the small law firm attorneys in a fun way and show them what Smokeball can do to make their practice even better.

Our hope is that when small firm attorneys see this new ad, they’ll spend a few moments to learn about Smokeball’s big productivity features. We are so excited about the way that Smokeball can help small law firms, that we wanted to think outside the box when it came to encouraging small law firms to look at how productivity software can transform their practice. So please enjoy our new video, check out a software demo, and learn why Smokeball truly is so perfect for your practice, you’ll think you invented it!

Jane Oxley
President
Behind the Scenes

Take a look behind the camera and hear from the director, Smokeball's top leadership and Calista herself! Meet the brains behind the campaign and find out just what it was that drew Calista in to Smokeball.

Smokeball Microsoft Word Integration
What is Legal Productivity Software?
Smokeball is truly a one-of-a-kind “legal productivity software” that takes traditional practice management tools to another level with features focused exclusively on productivity. With advanced matter management with files pre-built for your practice area, automatic time and activity tracking to get the most out of your limited time, and seamless integrations with Microsoft Word and Outlook to speed up your most common document and email tasks, Smokeball means you don’t just “manage” a law practice anymore — you make it productively thrive.
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