New Year, New Firm
December 29, 2015
With 2016 just days away, it’s time to get serious about setting those New Year’s resolutions! Whether your firm had its most profitable year to date in 2015 or encountered more hiccups along the way than you were anticipating, use your last remaining hours of 2015 to reflect and revamp your strategy for the upcoming year. Here are just a few ideas of resolutions you could add to your small law firm’s list this year:
Upgrade Your Tech
2015 has truly been the year of legal technology. If your firm is still spending hours on menial, manual tasks, it might be time to reconsider your legal tech providers and find software that will lighten your workload in 2016. Tools like case management software and automated research platforms can save your team hours. Smart software decisions can free up your days to focus on bigger, better tasks like business development and interesting case work.
Hire New Staff
If your small law firm is like most, your staffing needs are changing rapidly. Now, not only do you need to find top legal talent with great client management skills. You also need tech-savvy individuals who will thrive in an ever-connected work environment. Commit to growing your team with this kind of talent in 2016. Hiring can be exciting, especially when it allows you to grow into new specialities or offerings, but it can also be challenging and intimidating. The good news? Smokeball will be with you every step of the way, and we’ll even help your new hires get up to speed on the tools they’ll use every day.
Revamp Your Website
Your website should be a reflection of your firm’s expertise and commitment to its clients. However, many small law firm web sites are poorly laid out and fraught with broken links and out-of-date information. While your firm may have had to put “website development” on the backburner in 2015, don’t go another year without upgrading your online presence!
Want to start small? Consider doing a quick overhaul of the top three most visited pages on your site (use Google Analytics to determine which ones get the most traffic) and then move on to less crucial content. Also be sure your contact information is up-to-date and that you’re clearly directing prospective clients get in touch via your contact page or by phone.
The new year gives your small law firm the chance to press the reset button and start fresh. Just remember to hold on to what makes your firm unique and to not lose sight of what drove your success in 2015!