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The Smokeball Back to Business Conference

DATE: Wednesday, September 16th, 2015

TIME: 12PM CDT – 4:00 PM CDT

Running a small practice is tough work. Many attorneys don’t take the time to focus on the areas, like marketing, mindfulness, and utilizing the right tools, that will help improve their practice. Come back from your summer vacation the right way and get back to business this fall by spending an afternoon by joining us for four engaging sessions that will help supercharge your law practice and life!

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Topics covered in this exclusive, half day webinar will include:

  • How to ditch the paper and become a paperless office
  • Branding and marketing tips that will give your practice an extra competitive edge
  • The Three tools small law firms need to survive and thrive
  • How to increase mindfulness in the workplace to increase productivity and reduce stress
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Don’t waste time! Spots are filling up quickly, so sign up today!


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Wednesday, September 16th from 12-4pm:

[accordian divider_line=”no” class=”conference-accordian” id=””] [toggle title=”12:00 – 1:00 Promote Your Practice This Fall Through Actionable Accountability (Ari Kaplan)” open=”no”]You want to grow your practice and raise your profile, but execution is often the biggest challenge – Lawcountability® is the solution. This presentation will provide ideas to help you highlight your expertise and experience, while building consistency into your practice development initiatives. Accountability is the key for professionals seeking to reinvent their practices and attendees will learn how to:

  • The Relationship Between Routine and Reinvention
  • How to Write a Blog Post in 20 Minutes and an Article in an Hour
  • Incorporate Actionable Accountability to Raise Your Profile
  • Cultivate Lasting Connections to Clients, Prospects, and Colleagues
  • Revitalize Your Practice With Simple Metrics
[/toggle] [toggle title=”1:00 – 2:00 How to Develop a Paperless Law Practice: Simply, Sensibly, and Smoothly. (Ernie Svenson)” open=”no”]Imagine being able to instantly access information in your client files, anytime—even if you’re out of the office. Learn the simple, sensible method used by a commercial litigator who went from paper-intensive big firm practice into a low-overhead solo practice. You can smoothly make the shift to an efficient, low-stress paperless practice even if your computer skills are mostly limited to reading emails. [/toggle] [toggle title=”2:00 – 3:00 The three tools Small Law Firms need to Survive and Thrive (Chelsey Lambert)” open=”no”]Small law firms don’t exactly have it easy. Staying on top of cases, growing the business, and getting paid can become overwhelming. In this session we cover three of the most important tools you need to run an efficient law practice, and continue to grow in a competitive market. [/toggle] [toggle title=”3:00 – 4:00 Better Lawyering through Mindfulness (Jeena Cho)” open=”no”]Is your mind constantly going at 150 mph? Do you find yourself wasting precious time on thinking about the past or worrying about the future? Do you struggle to keep your attention on a task? Are you always multitasking, unable to focus? Is stress or anxiety keeping you from doing your best work? Mindfulness practice is the key to increasing focus and productivity! In this session you will learn how to physically and mentally prepare to give your clients your best work. [/toggle] [/accordian]
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About our Speakers

[one_half last=”no”] Ari Kaplan

Ari Kaplan

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his second book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), which was also released in Japanese, as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.”

After nearly nine years practicing with large law firms in New York City, Kaplan, named to the inaugural Fastcase 50, has become a leading legal industry analyst. He is the principal researcher for a variety of widely distributed benchmarking reports and has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S.

Kaplan is the founder of two charitable endeavors, serves as a Little League baseball coach, and is an Ironman triathlon finisher.
[/one_half] [one_half last=”yes”] Ernie the Attorney

Ernie the Attorney

Ernie Svenson is a New Orleans commercial litigator who spent 15 years practicing law in a big firm, totally dependent on secretaries and paralegals to manage bulky paper files. Then he learned the secret of paperless lawyering, which led him to go out on his own and create a practice so smooth and efficient that it practically ran itself.

Now, as a nationally recognized speaker, author, and blogger, he helps fellow lawyers harness that same stunning “automation power” to cut overhead, boost profits, attract ideal clients, and easily outmatch snooty big firm adversaries. You too can adopt Ernie’s system, even if your current tech skills are limited to sending and receiving emails. In fact, if you passed the bar you can easily learn it in a matter of hours, without disrupting your practice in any way.
[/one_half] [one_half last=”no”] Chelsey Lambert

Chelsey Lambert

Chelsey Lambert is Vice President of Marketing & Communications at Smokeball, a provider of productivity software for small law firms, based in Chicago, IL. Her mission is to help attorneys, and legal professionals understand the technology that is available to them, how to use it, and the positive impacts it can have on their business. As a former Practice Management Advisor for the Chicago Bar Association, she is an expert in small law firm processes, marketing, technology, and law practice management education. Chelsey continues to speak and write for legal organizations across the US, on technology, hiring, marketing and small law firm best practices. She serves on the American Bar Association’s, Solo, Small Firm & General Practice Division’s Technology Committee, and the Executive Board of the Chicago Leadership Alliance. In her spare time, she enjoys a good yoga class, volunteering, and taking in the sunshine on Chicago’s beautiful lakeshore.
[/one_half] [one_half last=”yes”] jeena Cho

Jeena Cho

Jeena Cho is a partner at JC Law Group PC, and small businesses to find the best solutions for their bankruptcy law firm in San Francisco, CA. She practices with her husband, Jeff Curl, working with individuals financial troubles.

In addition to her law practice, she teaches mindfulness and meditation to lawyers. She regularly speaks and writes about wellness, self-care and mindfulness. She also works with lawyers and law firms on stress management, work-life balance, career transition, increasing productivity and overall wellness.
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