Jennifer MacGeorge found her passion for law after an on-campus attorney helped her successfully navigate a tenant-landlord dispute in a single email. Jennifer wanted to similarly empower others through the law and founded her practice with the goal of creating a remote and accessible law firm for those who traditionally couldn't afford legal services. Her firm thrives with Smokeball, which allows Jennifer to run a high-volume practice with efficiency.

Making legal services accessible through technology

Jennifer’s practice is built to deliver access to justice. Because her fees are lower to accommodate a wider range of clients, she relies on a high case volume to remain sustainable. When looking for software options, she started with MyCase. She found the tool too bare-bones and dependent on costly add-ons for document automation. Jennifer then moved to Clio where inconsistent invoicing directly impacted the business. “It started affecting my bottom line and my ability to pay my bills. And there are a lot of things that I can overlook, but that is not one of them,” remembers Jennifer.  Smokeball was the perfect fit because of its:  

• Automatic time tracking to accurately capture staff’s billable time  

• Robust integration capabilities for hassle-free work

• Customizable automated workflows boosting efficiency and establishing firm-wide best practices

• Extensive template library to eliminate errors and speed document creation

Automatic time tracking increases billables by 34%

Providing affordable legal assistance used to mean underrepresenting billing time at MacGeorge Law Firm. However, Jennifer didn’t realize the extent to which staff weren’t accurately tracking their time until using Smokeball. After just one year of using Smokeball, she saw a 34% increase in billables, dramatically improving the profitability of her business. Automatic time tracking not only boosts her firm’s revenue but also protects her team. With keystroke-level metadata, Jennifer has accurate records when invoices are disputed by clients, keeping both her bottom line and team safe.

Integrations that connect every piece of the practice

Jennifer also relies heavily on Smokeball’s integration capabilities to ensure a streamlined experience for both her team and clients. “The integrations with Lawmatics and RingCentral are incredibly important because they track calls and move clients through intake without mistakes. A 40-minute call might otherwise get recorded as ten minutes, but the integration makes sure we capture it accurately,” Jennifer notes. By connecting these tools, she ensures client information flows seamlessly into Smokeball without duplication or error.

Scaling client service while maintaining organized and templated process

With Smokeball’s TemplateLab, Jennifer’s firm has transformed how quickly it can generate and send critical documents. Templates embedded with dynamic fields and logic allow even new clerks to draft accurate, consistent letters in seconds. “For a flat-rate service, our firm can provide affordable legal services and still profit because the automated templates make us so efficient” Jennifer explains. By tying these automated templates into workflows, the team follows a streamlined, step-by-step process that keeps cases moving with a consistent client experience.

Training the next generation of lawyers with structure and automation

Jennifer takes a unique approach to building her team. Rather than hiring experienced attorneys who may bring ingrained habits, she recruits law clerks still in school and trains them into full-time roles. This allows her to shape how new lawyers approach cases, clients, and firm culture from the beginning. She sees herself as both a lawyer and a mentor, committed to instilling good habits and a client-first mindset.

Smokeball plays a central role in this philosophy. With workflows, tasks, and document automation built directly into the platform, Jennifer has created a step-by-step structure that doubles as a training manual for her staff. New lawyers learn best practices through guided workflows, attached templates, and automated processes, giving them the confidence to handle cases consistently and efficiently. By pairing Smokeball’s structure with her mentorship, Jennifer not only empowers her team to succeed but also ensures her clients receive high-quality, affordable legal services when they need it most.

Scaling access to justice with Smokeball

Smokeball has become the foundation that allows Jennifer to balance her dual goals of serving people who need legal help and running a profitable firm. With TemplateLab and workflows, her team drafts documents and completes matters in record time, while AutoTime tracking and integrations safeguard revenue and consistency. These efficiencies empower Jennifer to confidently train and grow the next generation of lawyers and also enable her to expand services to low- and moderate-income clients who might otherwise go unrepresented. By pairing her mission-driven philosophy with Smokeball’s all-in-one platform, Jennifer has built a practice that is both sustainable and transformative for her community.