Should your law firm get on social media?

//Should your law firm get on social media?

Consideration: Should your law firm get on social media?

While many law firms have managed to do without developing a presence on social media in the past, the rampant use of sites like Twitter and LinkedIn have made it clear that social media is here to stay, and even the most traditional small law firms must take notice.

According to a report done by global communications agency, We Are Social, 75% of the U.S. population is on social media, with the average person spending over 2.5 hours a day using these sites. With numbers like that, it’s clear that staying relevant in today’s internet-focused world necessitates a presence on social media.

Not convinced yet? Here are three reasons why your small firm needs to get on social media:

1. Build Relationships

Your firm can attract and build relationships with potential new clients by creating original, informative and interesting content, and then sharing that content on a company social media page. By demonstrating your firm is a thought leader in the legal space, social media users will eventually begin to look to you for answers to their legal questions. An honest, sincere response to one of their questions can be the spark that ignites a relationship that leads to new business down the road.

2. Demonstrate that your firm is modern and accessible

Modern technology allows businesses to serve their clients better and faster than ever before. By using social media, you can demonstrate to potential clients that as technology evolves, your firm evolves with it.  Highlight the modern conveniences your firm provides, like online document management and electronic signatures (both of which Smokeball can help with), to attract clients that look for such conveniences.

3. Drive website visits that eventually lead to new business.

Need to improve web traffic? Posting links to your company’s website and blog from Twitter and LinkedIn lead potential clients from social media pages directly to your site, where eventually they may fill out a form or send an inquiry, thereby becoming a business lead.

By |October 2nd, 2014|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.