Consideration: Should your law firm get on social media?

While many law firms have managed to do without developing a presence on social media in the past, the rampant use of sites like Twitter and LinkedIn have made it clear that social media is here to stay, and even the most traditional small law firms must take notice.

According to a report done by global communications agency, We Are Social, 75% of the U.S. population is on social media, with the average person spending over 2.5 hours a day using these sites. With numbers like that, it’s clear that staying relevant in today’s internet-focused world necessitates a presence on social media.

Not convinced yet? Here are three reasons why your small firm needs to get on social media:

1. Build Relationships

Your firm can attract and build relationships with potential new clients by creating original, informative and interesting content, and then sharing that content on a company social media page. By demonstrating your firm is a thought leader in the legal space, social media users will eventually begin to look to you for answers to their legal questions. An honest, sincere response to one of their questions can be the spark that ignites a relationship that leads to new business down the road.

2. Demonstrate that your firm is modern and accessible

Modern technology allows businesses to serve their clients better and faster than ever before. By using social media, you can demonstrate to potential clients that as technology evolves, your firm evolves with it.  Highlight the modern conveniences your firm provides, like online document management and electronic signatures (both of which Smokeball can help with), to attract clients that look for such conveniences.

3. Drive website visits that eventually lead to new business.

Need to improve web traffic? Posting links to your company’s website and blog from Twitter and LinkedIn lead potential clients from social media pages directly to your site, where eventually they may fill out a form or send an inquiry, thereby becoming a business lead.