Four Critical Ways to Modernize Your Firm’s Website

//Four Critical Ways to Modernize Your Firm’s Website

By now, almost everyone has a website. However, fully optimizing that website to the standards of 2014 can be challenging, especially for small law firms.

Your firm should get outside help for website design, but stay involved in choosing the features that will appear on your website. These are four things every site should have:

Blog for Thought Leadership

Simply the presence of a regularly-updated blog can help your site rank well in search results, and make clear to site visitors that your firm is currently active and on top of the industry. Use the blog to share your lawyers’ expertise in relevant areas. Your website will be the first place many potential clients will encounter the firm, so a blog is a chance to showcase your knowledge. Prove to visitors that, if they hire your firm, their legal needs will be in good hands.

Mobile Optimization

As of May 2014, mobile web traffic accounted for 25% of all global web traffic, and 19% of web traffic in North America. No one likes a site that is difficult to read and navigate on a smartphone or tablet. Optimize your firm’s website for mobile so that every site visitor has the best possible experience.

Social Media Integration

Include buttons on your site so that visitors can easily follow your firm on a variety of social media channels. Don’t stop there — be sure to keep offering your followers a steady stream of worthwhile content. Additionally, incorporate social share buttons into your blog, so that readers can easily broadcast your message to their friends.

User-friendly CMS

A content management system (CMS) allows members of your firm to update your website through a front-end user interface, without any need for new code. This is crucial for blog posts. Even outside the blog, a CMS allows for quick and easy changes to site content. Without a CMS, any change, from fixing a typo to adding a new employee’s bio to the site, can become costly and time-consuming. With a CMS, it can be done in a few minutes.

What other features do your favorite sites use? What site features have you never liked?

Think your office is ready for Smokeball? Take our quiz here to find out! 

 

Photo Credit: CQuadratNet via Pixabay

By | October 30th, 2014|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.

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