Social Media Trends Lawyers DON’T Need to Follow

//Social Media Trends Lawyers DON’T Need to Follow

Technology has many benefits, and if you’re like most people in the legal industry, you probably can no longer imagine doing your job without it. Email, the Internet and an endless number of social networks make connecting with people for business purposes easier than ever before. Many professionals feel like they need to get active on all the popular networks and stay up-to-date on each new trend, but this is not always necessary, especially for those at small law firms.

If social media has you overwhelmed, don’t worry!

We’ll break down the trends that you DON’T need to worry about, and the ones you should.

Social Media Trends You Should Ignore:

  • Snapchat. Snapchat, a photo-messaging app that allows users to send pictures with small captions that can be viewed for only a few seconds before they disappear, is one of the most popular smartphone apps of 2014, and many businesses are beginning to utilize it for marketing purposes. From Taco Bell to General Electric, companies are jumping into the app’s fun photo-sharing interface for promotional purposes. So, if it’s good enough for GE, why shouldn’t your small law firm use it? Snapchat’s users are mostly females, age 13-25 years old, not a demographic usually looking for legal help. The app may be fun and trendy, but its audience and content are not aligned with the legal industry’s target market, and this trend is unlikely to bring business to your firm.
  • Instagram. Instagram is another app that small law firms need not worry about. Its demographics are similar to Snapchat, as it’s visual appeal resonates well with millennial consumers. Like Snapchat, brands on Instagram often aim for a more informal way to showcase what they’re all about. While this tool can work incredibly well for consumer brands, especially those with a physical product to showcase, it doesn’t hold the same promise for professional service providers.
  • Google+. While Google+ initially seemed to hold a lot of promise for businesses, Google has aggressively shifted resources away from this network in 2014, and adoption of the platform has slowed as well. Google is notorious for shutting down products that don’t take off, and with the future of Google+ so uncertain, there are likely better places to invest your limited time.

Instead, Focus On These Social Networks:

  • LinkedIn. As the leading social network for professionals, LinkedIn is likely the best place for attorneys and other legal professionals to spend their time. Through professional groups and lively group discussions, small law firms can connect with like-minded individuals in targeted spheres, answer questions and position themselves as industry thought leaders. LinkedIn also recently introduced long-form posts, making it easier to share your blog content directly from your LinkedIn profile.
  • Twitter. Twitter isn’t just for 140 character jokes and celebrity rants anymore. Clients are taking to this social network to ask questions and interact with professionals and service providers in a quick, efficient manner. You can even use Twitter Search to find people who are tweeting terms like “need a lawyer” in your specific geographic area.

Focusing your small law firm’s online presence to LinkedIn and Twitter allow for better client service, and shows you’re a modern, forward-thinking professional organization. Is your office ready to take the next step toward getting tech-savvy? Read our White Paper, 6 Steps for Better Document Management, to learn how to take your small law firm into the cloud! Photo Credit: Rosaura Ochoa via Flickr Creative Commons

By |October 9th, 2014|

About the Author:

For years, Josh has helped lawyers become more organized, productive, and profitable. A trained litigator, Josh came to Smokeball from a large east-coast law firm where his practice focused on franchise, insurance, marine, and general litigation. His work with Smokeball, and his continued passion for what he does each day, is driven by a desire to help lawyers and their staff do better in every way. Knowing well the stress and strain put on today’s legal professional, he regularly focuses on improving work and life in the law. He has traveled the country working with and learning from lawyers and their staff. Josh speaks regularly to bar associations about successful law firm practices and other legal topics. Recent notable engagements have been with the Chicago Bar Association, the Illinois State Bar Association, and the Missouri Bar’s Solo and Small Firm Conference. In addition to his work at Smokeball, Josh serves on the Writing Resource Center staff at The John Marshall Law School. Besides legal technology, his research interests include judicial decision-making, jury decision-making and psychology, and legal writing. He has written and overseen research exploring causal effects of sex/gender on federal appellate court decision-making, and assisted with research for a forthcoming textbook on judicial decision-making. Additionally, Josh sits on the Board of Directors of Chicago-based Community Activism Law Alliance and on the Board of Directors of Chicago Fringe Opera Company. Josh holds his J.D., cum laude, from Washington University in St. Louis, where he served as a Senior Editor of the Wash. U. Law Review, held the prestigious Thompson Coburn Research Fellowship, served as Research Assistant to then-Vice-Dean (now Chancellor) Andrew D. Martin, and clerked at the U.S. District Court for the Eastern District of Missouri. He holds a B.A. in Political Science and a B.M. in Music Performance with Honors Scholar distinction from the University of Connecticut, making him a Huskies basketball fan through and through. Follow Josh’s activity on LinkedIn, and keep up with new articles on the Smokeball Blog.